Vichcraft is the independent and collaborative, multidisciplinary design studio of Jenna Blazevich. With significant expertise in logotype development and visual storytelling, we strive to craft and perfect charmingly unique brand experiences, prints, workshops, & magic.
Our agency experience has allowed for work on a wide range of projects for clients large and small, but Vichcraft has a current focus on building small, meaningful brands, and partnering with their purpose-driven leaders to build an authentic visual identity system. Let's give life to your ideas!
Before we would begin the process of designing your visual identity, we will spend time building an understanding of your brand and target audience. We will collaborate in crafting an approach for your identity that evokes a positive emotional connection, and speaks to the heart of your brand. Ultimately, the design work is a reflection of this process.
Following the research and gathering of information about our approach, the process of sketching, designing, and crafting can begin. Although Vichcraft specializes in logotype development, additional collateral to create a full identity system can be crafted during this phase. These are visual representations of our strong understanding of your brand's approach.
The design work created in the previous phase will be delivered to you in file formats that are ready to be implemented in an infinite number of applications. We will discuss a closing strategy on how to present your brand on a variety of platforms, to ensure that your brand can be reached by the target audience you intend to positively impact and connect with.
Jenna Blazevich is a letterer, designer and calligrapher making work in Chicago, Illinois. She works under the moniker, Vichcraft, in her studio in Humboldt Park. Combining hand-made processes and tactile mediums with a digital skill-set is her preferred method of creating innovative ways to visually translate her ideas. Her background in textiles and pattern-making using tangible materials continues to inform her approach as a graphic designer and paper artist.