STRATEGY

CREATIVE DIRECTION

Before we would begin the process of designing your visual identity, we will spend time building an understanding of your brand and target audience. We will collaborate in crafting an approach for your identity that evokes a positive emotional connection, and speaks to the heart of your brand. Ultimately, the design work is a reflection of this process.  

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CRAFT

DESIGN & Lettering

Following the research and gathering of information about our approach, the process of sketching, designing, and crafting can begin. Although Vichcraft specializes in logotype development, additional collateral to create a full identity system can be crafted during this phase. These are visual representations of our strong understanding of your brand's approach.

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IMPLEMENT

EXECUTE IDEAS

The design work created in the previous phase will be delivered to you in file formats that are ready to be implemented in an infinite number of applications. We will discuss a closing strategy on how to present your brand on a variety of platforms, to ensure that your brand can be reached by the target audience you intend to positively impact and connect with. 

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